Work in Progress

Work Shift: The Future of Work at SXSW

Attendees at the South by Southwest (SXSW) festival in Austin

Photographer: Jordan Vonderhaar/Bloomberg

Welcome to this week’s edition of the Work Shift newsletter. If you aren’t signed up already to receive it, you can do so here. I’m Nicole, the editor of many of our stories, and I’m writing this week about a panel I moderated at SXSW on the future of work and cities. Let me know what you heard at the conference or elsewhere about what’s happening in workplaces these days at nbullock6@bloomberg.net.

Choice is the office perk of the moment; corporate bean counters will increasingly look to measure the financial value of office space; and cities need something beyond work to draw people to their downtowns. Those were some of the key takeaways from a panel I moderated at SXSW on how the evolution of the office will reshape cities.