The Power of Affirmation at Work

Individuals persistently report feeling undervalued at work. Despite leaders investing time and money in recognition and appreciation, one thing is missing: affirmation, or having one’s unique qualities and impact noticed, named, and validated. Affirmation is powerful because humans have an inherent need to feel unique. People need genuine relationships with leaders who give them evidence that their presence makes a difference. Fortunately, leaders can learn the interpersonal skills they need to deliver regular, valuable affirmation. First, they must notice and name people’s unique gifts—their strengths, purpose, perspective, and wisdom. Then, they must show them the difference they make using real examples. Finally, they must deliver meaningful gratitude that validates their distinct impact.