To get the attention of CEO’s and upper level management, one must focus the conversation on the company’s bottom line. Often times, discussions of workplace safety involve conversations about increased expenses and red tape. However, the struggle to promote the need for additional workplace safety can be made easier if the conversation is focused on terms that CEO’s and management understand and are excited to implement. CEO’s and upper level management “relate to dollars and cents. They don’t relate to incident rates,” says Terry Hart, CSP, Director of Construction Safety at Marley Cooling Tower Co. Convincing management that a safe workplace helps, rather than hinders, the company’s bottom line is an effective way to get management to “buy in” for safety.