Juneteenth ice cream and salad. The Pride Whopper. As cringeworthy as these corporate cultural recognitions are, they are not the first time — by far — that companies have misstepped in trying to show up for diverse communities. The ad campaign featuring Kendall Jenner handing a Pepsi to a police officer during a protest, Burberry’s Lunar New Year tribute, or the countless shameful moments we’ve seen public figures wear sombreros and sip margaritas for Cinco De Mayo are a few other examples.