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Promote the adoption of Fruits & Veggies More Matters


Nutrition experts currently recommend that Americans eat, 2-6 cups of fruits and vegetables a day.  Americans should include fruits and vegetables with a spectrum of colors:  red, yellow/orange, blue/purple, white, and green, since they contain a variety of healthful antioxidants.  Diets that are high in vitamins A and C and fiber may reduce risk of chronic diseases.  Fruits and vegetables are rich sources of these nutrients.  People who eat more than 2 cups of fruits and vegetables daily have half the risk of developing cancer as those who eat less than 2 cups per day.  Thirty-five percent of all cancer deaths may be related to poor dietary habits.


Here are some ways to promote the Fruits & Veggies-More Matters campaign:

  • Promote Fruits & Veggies-More Matters TM month/week in September.
  • Host an employee health fair and include information on fruits and vegetables.
  • Involve cafeterias and vending companies in promoting fruits and vegetables.
  • Give Farmers’ Market coupons as employee recognition awards.
  • Hold cooking demonstrations using fruits and vegetables.
  • Write Fruits & Veggies-More Matters TM articles for your corporate newsletter.
  • Solicit articles, recipes, and events related to Fruits & Veggies-More Matters TM from employees for your newsletter.
  • Develop policies on having fruits or vegetables served at all worksite meetings where food is offered.



  • About Produce:

  • American Cancer Society:

  • Penn State Cooperative Extension, Luzerne County:

  • Pennsylvania Dietetic Association:

  • National Cancer Institute:

  • Produce for Better Health: or

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