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Why:

Taking the stairs regularly is a promising intervention for increasing physical activity. Deciding between using the stairs and using an elevator or escalator is a lifestyle choice that often occurs daily. Using the stairs requires little or no additional cost because the building codes require stairs.

How:

Posting motivational signs at points-of-decision around a building is important in encouraging people to use the stairs. However, messages and artwork that are motivating to one audience may be a turn off to another, which is why it is important to test them with members of your audience first. Whether the messages are inspirational, factual, health-related, or humorous, find out what motivates your audience and tailor your messages and artwork accordingly.

Put the signs next to the elevator buttons at eye-level or in a place where elevator and escalator users will easily see them as they approach.

Vary the messages from time to time to keep people reading and interested.

Post the first sign at all elevator sites for a week or two. Periodically post new signs.

Consider doing a survey before posting the signs to find out how often people use the stairs.

Resources:

Centers for Disease Control and Prevention:
www.cdc.gov/nccdphp/dnpa/stairwell.index.htm
StairWELL to Better Health Project

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